Last year, between June 16th and December 31st, Shanghai Disneyland welcomed 5.6 million guests for an average of around 28,000 visitors per day.
While those numbers — announced by Fan Xiping, chairman of Shanghai Shendi Group, Disney’s Chinese partner, on Monday — may seem impressive, they fall far short of rosy initial projections of the $5.5 billion park’s popularity, which estimated 15 million visitors over its first year. If attendance continues at its current pace, that year-end number will barely reach over 10 million.
This is the first indication of how well Shanghai Disneyland is doing since an official report in October, four months in, which found the park was struggling along at just 20,000 visitors a day.
It appears that the fall and winter months were kinder than expected for Shanghai Disney, though it’s not clear if the park will ever again attain the heights it reached before it even officially opened.
But, hey, at least it’s doing significantly better than its smaller rival in Hong Kong which had only 6.8 million visitors in 2015, compared to 16.6 million visitors for Tokyo Disneyland and 18.2 million in Los Angeles.
Anyway, Shanghai Disneyland’s first year is still far from over. Despite complaints about long lines and expensive food, not to mention attacks from China’s richest man, the theme park has persevered following an ugly trial opening. Now, we’ll have to see how the resort deals with Spring Festival crowds.
[Images via Xinhua]
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