Ivanka Trump has become a hot commodity in China, or least her name has.
Since her father was elected president in November, at least 65 applications have been filed in China to trademark the name “Ivanka,” according to data from the National Enterprise Credit Information Publicity System. SCMP reports that these trademark applications are for a wide-ranging variety of products including supplements, alcohol, tissues and wallpaper.
At the same time, the Global Times reports that 40 companies in China have used the Chinese characters for Ivanka Trump’s name (伊万卡) in their company registrations. The companies are predominantly involved in selling things like cosmetics and underwear.
It’s not yet clear how many of these applications will be approved by China’s trademark authority; however, it’s obvious that Ivanka could use some of her dear old dad’s “luck” in the matter.
Donald Trump has been embroiled in trademark disputes with Chinese companies for more than decade; however, winning the presidential election seems to have granted Trump an extra degree of protection in the murky area of Chinese trademark law. Last week, he was granted a yuge court victory, winning a 10-year “Trump” trademark for building construction services.
But the battle has really only just begun with another 49 Chinese trademark applications for Trump still pending — all of which were made during his presidential campaign — not to mention 77 marks already registered in his own name, most of which will come up for renewal within the next four years.
After the decision, some experts voiced their concerns over how foreign governments could exert influence over the US president through how they deal with his beloved brand.
If this isn’t a conflict of interest — and a direct violation of the Emoluments Clause — I don’t know what is.https://t.co/Q0IkmBlC8y
— Robert Reich (@RBReich) February 19, 2017
This same logic could also be applied to future cases involving Ivanka. Earlier this month, Trump took to Twitter to express his outrage at how Nordstrom had pulled his daughter’s brands from their shelves.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
Despite preaching “America First,” Trump and his daughter have both long manufactured products in China. Many of the products available in Ivanka Trump’s personal collection were made in China, including her scarves that were recalled last April because they were a fire hazard.
According to SCMP, Ivanka Trump Marks LCC filed applications to use the name “Ivanka” for shoes and clothing in China back in 2010. Last May, the company filed an additional seven applications for selling jewelry, bags and other products.
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