Do you really like lace? Well have we got some good news for you!
The first Victoria’s Secret shop on the Chinese mainland selling lingerie opened (softly) in Shanghai yesterday. In case you need some premium undies, the store is located at Lippo Plaza on Huaihai Road in a 1,475 square meter space that used to belong to Louis Vuitton.
Over the last two years, Victoria’s Secret has opened a number of beauty products and accessories stores around the country, but now we have entered a whole new phase in China’s road to modernization.
Pretty soon, Victoria’s Secret will also open another flagship store in Chengdu.
But that’s not all! The “Angels” will grace our fair city on March 8th to greet fans, and then at the end of the year, Shanghai will host the company’s high-profile annual fashion show.
Last year’s show in Paris featured more Chinese models and designs than ever before hitting the runway as, following years of setbacks, Victoria’s Secret is trying to bust out in the Middle Kingdom in a big way.
[Images via China Daily / Shanghai Daily / Eastday]
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