It may be a few years late, but the ramen burger foodie fad has finally arrived in Shanghai thanks to a quirky little burger joint which quietly opened a few days ago on West Jianguo Road. With an easy-to-understand menu of 8 burgers, each with its own unique east-meets-west twist, OH.MY.BURGER! is a casual and trendy eatery started by Chinese-Swiss duo Justin Jiang and Tobias Werder. Shanghaiist sat down with them for a quick chat to find out just what plans they have to satisfy all our burger cravings.
TOBIAS: Thank you for coming by, great to have you here at OH.MY.BURGER! The first time I came to Shanghai 6 years ago was for a Chinese course and like many, I instantly fell in love with this amazingly diverse city. I knew that I will move here someday and well – here I am! Before I came here I studied Hotel & Restaurant Management in my home country Switzerland and I’ve worked in lots of hotels and restaurants because of that.
JUSTIN: I came to Shanghai 9 years ago for my bachelor degree in fashion. I consider myself a very creative and diverse individual. I’ve lived in Paris and London for the past few years to pursue a higher education in fashion and then I came back to China because I felt more comfortable here, and I love Shanghai.
How did you meet and come upon the idea of starting a burger joint? What are you trying to do with it?
T: We met during my first trip to Shanghai 6 years ago and have been in touch since then. Both of us saw our future in Shanghai and both wanted to start our own business, so we started brainstorming.
J: To be honest, the fashion industry is a mess now. Ever since I was a kid, I’ve always dreamt of owning my restaurant. So with Tobias’ experience, we discussed about F&B-related concepts.
T: Yes and we thought that with Justin’s creativity and my strategic mind, we would make great business partners.
J: The idea was inspired by my trip to New York where I saw this one crazy burger made out of ramen noodles. I loved the idea and it was delicious, so I wanted to share with the folks in Shanghai.
T: I was immediately up for it, so we started to create a whole concept around it.
There are a ton of burger places in Shanghai. How does OH.MY.BURGER! intend to stand out from the competition?
J: We don’t offer any of the classic American burgers. All our burgers have a unqiue twists with their own personalities and flavors.
T: Another difference is the concept of the menu. Our menu consists of just 8 burgers, 3 fries and a few snacks that’s it. We want to be known for our specialty burgers with the highest quality. I want people to talk about our burgers, and I’m sure they will.
J: The dining experience is casual fast-food in a stylish environment. Tobias is a very passionate host so we provide a genuine and welcoming atmosphere.
Bao Burger (¥70)
Give us a sneak peek at some of the burgers you’ll be having on the menu. Is there going to be a must-try item?
T: Of course there is! Our signature burger is the Ramen Beef Burger but instead of the bread bun we use ramen noodles. This is an absolute must-try and will blow you away.
J: Then we have the Bao. We use the same bread as they use to do the Chinese mantou and in between we have a crispy, beer-marinated fried chicken. Actually all our burgers are special and unique. You just have to try all of them!
T: We also have an amazing vegan burger. The burger patty is made with quinoa and in between gigantic mushrooms. Definitely not just for vegans and vegetarians.
Vegan Burger (¥65)
So you’ve already soft-opened your restaurant for dinners. What can people expect?
J: Yes that’s correct. Last Saturday we opened for the very first time. Until the end of the month we are opening from Monday to Friday 5pm to 10.30pm and Saturday & Sunday from 10am to 10.30pm.
T: And everyone who is curious about our amazing burgers will get rewarded with a 20% opening discount. This special offer is valid until the end of May. You should definitely come by and have a taste!
Your favorite place to eat in Shanghai?
T: There is no such thing as a favorite restaurant or a favorite dish for me. I love diversity and the wide variety of options in Shanghai. I am thrilled to be able to add something new to all these choices.
J: I love everything spicy, especially spicy hot pot.
No 105, 691 West Jianguo Road