In the latest showdown between Western brands and Chinese copycats, Under Armour has scored a major victory in court against the infamous Uncle Martian.
Last April, the Chinese sportswear startup launched with a logo looking suspiciously similar to that of Under Armour’s well-known trademark.
Quickly, the American sportswear brand went on the offensive, vowing to take aggressive legal action against Uncle Martian and its parent company Fujian-based Tingfeilong Sporting Goods. Under Armour filed a $15 million suit in June 2016 and an injunction was granted in its favor later that year.
That case finally came to a conclusion last month, according to a statement from Under Armour’s legal team, with a Fujian court ruling that Tingfeilong must pay Under Armour 2 million yuan ($300,000) in damages, destroy all infringing products and release a statement to “eliminate the adverse effect of Uncle Martian’s infringement.”
Uncle Martian has appealed the decision.
Western companies have had a mixed record of success recently when going up against Chinese knockoffs in court. For instance, last year, Michael Jordan finally won the rights to his Chinese name following a five-year legal battle against Fujian-based sporting goods retailer Qiaodan (which managed to keep the rights to his name in pinyin). But, earlier that year, another Chinese company was granted the right to brand its leather products with the label “IPHONE,” much to Apple’s dismay.
Follow Shanghaiist on WeChat