On Tuesday, Apple launched its latest iPhone with an HD retina display, a 12MP camera and the “most durable glass” and the “most powerful and smartest chip” ever in a smartphone. But will all of that be enough for Chinese shoppers to justify paying the high price tag?
In mainland China, the iPhone 8 will start at 5,888 yuan ($902), while the iPhone 8 Plus will be sold for 6,888 yuan ($1,055) — eight being a lucky number in China because in Chinese it sounds like the words “get rich.”
Meanwhile, Apple’s iPhone X, released to celebrate the smartphone’s 10th anniversary, will start at the way up at 8,388 yuan ($1,285), but can go even higher to 9,688 yuan ($1,484) when fully fitted out.
In China, Hong Kong and Taiwan, preorders for the iPhone 8 and 8 Plus begin this Friday, September 15th, before arriving in stores on September 22nd. Preorders for the iPhone X start on October 27th with the device being delivered to stores on November 3rd.
Following six quarters of sliding sales in Greater China, Apple really needs for its latest device to be a success. However, there are concerns that the phone’s high price tag will ward off many Chinese shoppers.
Recently, Apple has taken a beating in China from domestic smartphone makers who sell their devices at devices at much lower prices. The company has slipped all the way down to fifth in China’s smartphone market, behind Huawei, Oppo, Vivo and Xiaomi.
Speaking of Xiaomi, on Monday, the day before Apple unveiled its latest model, the Chinese company released its “iPhone 8 killer,” The Mi Mix 2, its most expensive device, retailing at 4,699 yuan with all the bells and whistles.
Still, all of these devices must seem rather cheap for the guy who bid 270,000 yuan for a used iPhone 7 on an online auction last week.
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