Over the weekend NBA superstar Stephen Curry was in Shanghai, lighting up the Mercedes-Benz arena, interacting with fans and getting to know a bit more about China.
In a video that’s gone viral on Chinese social media over the past week, the Golden State Warriors guard is seen signing jerseys and shoes for fans in Shanghai. One fan hands over a sneaker, but Curry, pen at the ready, hesitates. He then has a few words with a Warriors assistant before taking out his camera to snap a photo of the shoe, which he obviously believes to be fake.
Afterward, Curry signs the shoe anyway and hands it back to the gracious fan.
On Wednesday, an eyewitness at the event revealed that the shoe’s owner had told him that — surprise, surprise — the shoe was a knockoff, bought cheap from Fujian’s Putian city, the center of China’s booming fake shoe industry.
Judging by jersey sales, Curry is the most popular player in China, even surpassing Kobe Bryant in April. The two-time MVP has managed to build his brand in the Middle Kingdom, not just with his play on the court, but through annual visits to the country, both with the Warriors and to promote Under Armor.
While in Shanghai, Curry made an appearance at an Under Armor event to promote the launch of his new shoe, the Curry 4. And while those sneakers aren’t hitting shelves until October 27th, you can always swing by Putian to pick up a reasonable facsimile.
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