Back in August, news went viral online about a fake Yeezy store in the Zhejiang city of Wenzhou which offered a colorful range of knockoff footwear from Kanye West’s personal line. This was made all the more impressive by the fact that Adidas has yet to even open an official Yeezy shop anywhere in the world.
Recently, YouTuber Collin Abroadcast took a trip to Wenzhou to check out the kicks on offer at the knockoff store, finding himself surprised by the high quality of the fake Yeezys, as well as by the effort the shop’s owner had put into trying to make the place look legit.
However, it should be noted that while these sneakers are way nicer than what you’ll find for 50 yuan at a Shanghai fake market, they are also much more expensive. You’re probably actually better off picking up a genuine pair the next time you go abroad, then dropping thousands of RMB for some knockoff Yeezys.
The city of Wenzhou is perhaps the shoe-making center of China, home to some 2,000 different shoe-making companies that produce millions upon millions of pairs of shoes every year. Of course, not all the retail outlets in the city are entirely on the up and up. For instance, conveniently located right beside the world’s only fake Yeezy shop is a Newbunren — which is not to be confused with Niubanlun or New Boom.
Back in August, the shop’s owner said that he wasn’t worried about the legality of his business because he had registered the “Yeezy” trademark in China back in 2013 — two years before Adidas even released its first Yeezy-branded sneaker.
So, it looks like this place might actually be here to stay. Would you buy a pair or would you not dare to defile the name of Yeezus in such a way?
By Máté Mohos
[Images via Colin Abroadcast]
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