laiming about 30 million daily rides, 450 million total users, and 21 million drivers across hundreds of cities, Didi Chuxing is now easily the world’s largest ride-hailing service. Of course, the vast majority of those numbers relate to China, where it totally dominates the industry, but the company is increasingly looking to boost its status by establishing itself abroad as well.
Having already launched its services in Mexico back in April, Didi has announced that it will now be trying its luck in Australia, starting on June 25th, following a successful month-long trial period in the southwestern port city of Geelong.
This marks the first time that Didi will be entering an English language market and will be a preview to show how the company can compete in Western markets.
— Didi Chuxing (@DidiChuxing) June 15, 2018
Australia is already the home of Didi’s main rival, Uber, which left China with its tail between its legs back in August 2016, along with smaller competitors like India’s Ola and Europe’s Taxify.
As part of a global “anti-Uber alliance,” Didi has invested money into both Ola and Taxify over the years, however, the Chinese company’s move to Australia promises to create tension in this informal alliance, as Didi squares off against the companies it has tried in the past to protect.
A Taxify spokesperson tried to brush off talks about the two companies butting heads, saying that there is “room for multiple players to operate and grow” within Australia, according to TechCrunch.
Didi’s big move to Australia comes as it faces considerable problems and pressures back home following the murder of one of its passengers last month. After announcing a range of other safety changes, the company recently partially reintroduced its nighttime hours for its Hitch service, but only for same-sex rides.