espite shuttering her personal fashion brand earlier this year in deference to her job at her daddy’s White House, Ivanka Trump’s nascent company is still receiving Chinese trademark approvals.
In October, Ivanka’s brand won first trial approval for 16 new trademarks from the Chinese government, according to records published by Citizens for Responsibility and Ethics in Washington. The trademarks are for items that you would expect — handbags, shoes, wedding dresses, and jewelry — and those that you would not — nursing homes, sausage casing, and “voting machines.”
The trademarks were applied for back in 2016. Despite the hysteria that this news may cause, the filings do not really indicate that Ivanka was scheming to manufacture voting machines in China. Instead, her brand likely applied for trademarks on a wide variety of subclasses of goods and services in order to prevent other companies with bad motives from securing them first — a common problem in the wild world of China trademark law.
However, that’s not to say that some of the trademarks themselves aren’t valuable. Since her father’s election, Ivanka’s business interests in China have regularly raised eyebrows. Previously, her brand secured approval for a slew of Chinese trademarks on the same day that she sat down for a meal at Mar-a-Lago with Xi Jinping, and then again just before her dad peculiarly started expressing his support for Chinese phone-maker ZTE, which had found itself in serious trouble after being hit with a crippling ban from the US Commerce Department for illegally shipping millions of dollars of American hardware and software to Iran and North Korea, violating sanctions.
While Ivanka’s fashion brand may be shuttered for the time being, there is nothing preventing her from re-launching it later and exercising the trademarks already secured under her name. Though Ivanka’s brand never had much a retail presence in China, the presidential daughter is reportedly quite popular in the country among young rich females and the trademarks — which include everything from perfume to coffins — could prove quite lucrative someday… okay, maybe not the coffins.