The star of one of the hottest movies of the year in China, Sung quickly issued a public apology, writing: “I am Chinese… Taiwan is my homeland. China is my motherland.”
Following the airing, the media group which oversees the TV channel was forced to issue an apology, both to the Chinese embassy and to the Taiwan representative office for what it called a graphical mistake.
The calls for boycott were set off by a visit that Taiwan President Tsai Ing-wen made to one of the chain’s outlets in Los Angeles in August. Afterward, 85°C was forced to issue an apology, voicing its support for the Chinese government and the 1992 Consensus. The bakery later disappeared from all major Chinese food apps.
Amazon failed to apologize for the racist photos, causing Chinese state-run media to share netizen complaints, accusing the company of “blatant racist advocacy” and implying that “it is acceptable to offend Chinese people.”
The scuffle saw a Chinese customer being roughly subdued by security guards inside the luxury department store in Paris for reasons unknown. Balenciaga responded with a statement that fell far short of an apology, igniting further online anger.
Like many of the companies on this list, Muji was accused of violating Beijing’s “one China” policy by importing 119 clothes hangers into China which were labeled as being “Made in Taiwan.”
According to a Chinese student who exposed the scheme, Chinese travelers allegedly had to spend 1,000 pounds ($1,380) at the airport’s World Duty Free shop to receive a 20% discount voucher for the next time that they visited the outlet, while shoppers of other nationalities needed only to spend 250 pounds ($345) for the same VIP voucher.
Afterward, the automaker apologized for posting the quote, promising to deepen its employees’ understanding of Chinese culture and values.
In January, Marriott became the first international company to attract Beijing’s ire for violating the “one China” policy with a survey of its rewards club members. Soon, enterprises from Delta to Zara would also be publicly apologizing for listing Taiwan as a country.
In a complete shit show like no other, Dolce & Gabbana was forced to cancel its “The Great Show” in Shanghai when every single Chinese celeb began pulling out on the day the show was supposed to take place, incensed by an ad featuring an Asian model eating pizza with chopsticks and co-owner Stefano Gabbana apparently calling China the “country of crap” on his Instagram account.
Gabbana claimed to have been hacked, spawning a “Not Me” boycott movement among Chinese consumers. Meanwhile, superstar actress Zhang Ziyi declared she would never buy from D&G again and the brand’s products were removed from all major Chinese e-commerce platforms.