hurting Chinese feelings last week, Dior is evidently making sure that its patriotism will never be in question again.fter
The French luxury fashion brand held a show in Shanghai on Saturday showing off its 2020 spring and summer collection. The show was broadcast live across the brand’s Chinese social media accounts with 28.9 million people following along.
However, it is the company choice of music during the afterparty that has most caught attention online with video circulating around of the patriotic song “Me and My Motherland” playing at the party. “The survival instinct is very strong,” wrote one Weibo user after seeing the footage.
This comes after Dior became the target of nationalistic outrage earlier last week when it was revealed that a Dior employee had given a talk at a Chinese university and used a map of China that did not include Taiwan.
Dior soon issued an apology over the incident, declaring that:
Dior has always respected and upheld the one-China principle, strictly safeguarded China’s sovereignty and territorial integrity, and treasures the feelings of the Chinese people. We are deeply upset by the mistakes of this individual employee and shall take precautions to prevent similar mistakes from happening again in the future.
Dior is a friend of China and celebrates the 70th anniversary of the new China along with the 1.4 billion Chinese people. We are honored to be taking part in the China International Import Expo this November and contribute to the friendship between China and France. Dior’s sincere love for China is beyond doubt!
It does appear that the groveling has worked. The show was allowed to go on — unlike, say, Dolce and Gabbana’s last year— and it was attended by the company’s Chinese brand ambassadors like Jing Tian, Arthur Chen (Chen Feiyu), and Huang Xuan who have not cut ties with Dior.