40-year-old Sang Qingjun is both a chicken farmer and a rising internet star in China.
Sang returned to his hometown in the Heilongjiang county of Mingshui earlier this year to raise some 70,000 chickens on a large plot of land where they could run around. When taking his chickens out for exercise, Sang takes along his mobile phone so that he can capture video and shoot livestreams about his daily life.
He joins an ever-growing number of unusual internet stars from China’s countryside who have used the Kuaishou app to attract followers among Chinese urbanites by providing a window into their rural life.
Another such star is Dong Desheng, also of Heilongjiang province. What Dong lacks in chickens, he makes up for by being ethnically Russian.