About Shanghaiist

• What is Shanghaiist? Shanghaiist is the most widely read city blog about the world's most exciting city: Shanghai. Part of the most popular network of city blogs on the internet — the Gothamist network — Shanghaiist is one of the most popular English-language websites about China and is visited around 300,000 unique visitors every month. Shanghaiist is updated daily by a team of contributors who write about "Shanghai and everything that happens in it." Forbes called Shanghaiist a "sophisticated, deliciously urbane city blog." The New York Times thinks we are "ever-excellent." And Yahoo! said the site contains "the local scoop on Shanghai, including news, commentary, reviews, events, and more."
• Who reads Shanghaiist? Shanghaiist readers are young, hip and upwardly mobile — the kind of audience advertisers love. The site has become a daily "must read" for thousands of Shanghai residents and "Shanghai watchers" around the globe.
• Why advertise on Shanghaiist? Reach thousands of potential customers — the very people who will buy your products, use your services, eat your food, drink your beverages — for a fraction of the price of print publications that target the same audience. Your ad on Shanghaiist can link directly to your home page, allowing you further one-on-one interaction with potential customers.
• Why advertise online? Unlike magazines, which can be difficult to find and very easy to lose, our website is always there whenever people log on to the internet. And your ad will always be there, too — on every page of our site.

Shanghaiist Stats

• Around 300,000 unique visits each month, and growing.
• 79 percent of our readers are between the ages of 21 and 40. 68 percent are male. 72 percent are single.
• 53 percent of Shanghaiist readers live in Shanghai. 7 percent live elsewhere in China. 25 percent live in the United States.
• 34 percent of Shanghaiist readers check the site daily. 85 percent check the site anywhere between "weekly" and "several times a day".
• 26 percent of Shanghaiist readers have an annual household income of US$90,000 or higher. 51 percent earn between US$20,000 and US$90,000 each year.
• Of readers who live in Shanghai, 41 percent say they eat out at restaurants "daily", 35 percent say they eat out "a few times a week" and 9 percent eat "every meal" at restaurants.
• 59 percent of our readers say they go out to bars in Shanghai either "weekly", "a few times a week" or "every day".
• In the past six months, 62 percent of Shanghaiist readers have purchased plane tickets on the internet. 61 percent have purchased books online and 52 percent have booked hotels.