Advertising on Shanghaiist

Shanghaiist offers standard Internet Advertising Bureau ad units for advertiser campaigns. Take a look and see how your creative can work with our content, then contact us at advertising@shanghaiist.com.

Ad Units

Unit	Pixels	Expansions	KB	Rate
Leaderboard One ad unit = 25% of pageviews	728 x 90	728 x 500 (down)	<50	2,500¥/wk 6,000¥/mo
Skyscraper One ad unit = 25% of pageviews	160 x 600	500 x 600 (right)	<50	2,000¥/wk 5,000¥/mo
Medium Rectangle One ad unit = 25% of pageviews	300 x 250	500 x 250 (right) 300 x 500 (down)	<50	1,500¥/wk 3,500¥/mo
Skyscraper (Below Fold) One ad unit = 25% of pageviews	160 x 600		<50	1,750¥/wk 4,000¥/mo
Column Box One ad unit = 100% of pageviews	125 x 125		<50	3,750¥/mo
Column Box (Below Fold) One ad unit = 100% of pageviews	125 x 125		<50	2,750¥/mo
Job Ads Appear as normal posts on main page and jobs page. Searchable, linkable content. See example here.				800¥/ea

Special Offers

Name	Details	Savings
Gold Plan	Purchase any ad unit for six months and get two months of the same ad unit for free. Plus, we'll throw in a free Column Box for the eight-month duration of your ad run.	Up to 42,000¥ in free ad space!
Silver Plan	Purchase any ad unit for three months and get one month of the same ad unit for free.	Up to 6,000¥ in free ad space!

Additional Details

• All of the above rates include official Chinese tax receipt (or fapiao) fees. We are not a locally headquartered company, but still offer fapiaos as a courtesy to our local clients. If you are not based in China and do not require a fapiao, please let us know — your rates will be discounted accordingly.
• Prices above are already discounted 20 percent off the original price. No further discount will be given.
• Our Leaderboard, Skyscraper and Medium Rectangle ad positions each feature a rotation of four ads. Therefore, the purchase of one ad unit will give your ad 25% of the pageviews. For your ad to receive 100% of the pageviews, you would need to purchase four ad units, assuming availability. Our Column Box ad positions do not rotate — one ad unit equals 100% of the pageviews.
• Traffic numbers quoted in this Media Kit are averages. Traffic fluctuates from week to week.
• All ads appear throughout the entire Shanghaiist site, so your ad will get maximum exposure.
• Advertisers design their own ads. We can can handle most types of files. Please see "Ad Specs" below.
• If you buy an ad for a month, that doesn't mean the same ad design needs to run for the entire month. For example, you could run a different ad each week if you want.
• Shanghaiist reserves the right to refuse ads we deem inappropriate for our site.

Ad Specs

• Shanghaiist's ad units accept both standard image file formats and rich media creatives, including that latest version of Flash. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
• For Flash ads, outbound links must be embedded within the Flash file. Please set them to open in a new tab or window.
• Expanding ads require user-initiation with a mouseover or click and audio ads require user-initiation with a click. Both need a prominent close/stop button.
• 5x looping restriction for all sizes except 300x250.
• 90-second limit on animation for all sizes except 300x250.
• For publisher-served campaigns, the maximum serve is two creatives per site/size.
• For publisher-served Flash, we need the following code inserted into the swf file: getURL(_root.clickTAG, "_blank");
  
  Please note that the code must be exactly as above with capital "T" only or to avoid errors. We will also need a backup gif or jpg file of 40K max.
• We serve banners via iframes on all sites, so please note that rich media may need a local html file implementation for expanding creative.

Additional Opportunities

To discuss sponsored contests, site sponsorships, e-mail newsletters, special promotions, sponsored posts and custom publishing/marketing, contact us at advertising@shanghaiist.com.