Frustrated by repeated and frequent metro malfunctions around town? Angry and stressed because Shanghai isn't the happiest town in China? Well, via its new alternative advertising campaign, Adidas is now encouraging you to beat the crap out of the Shanghai subway system! Or a few well-padded columns in the Xujiahui Line 1 metro stop, at least. more ›

Talk about having your cake and eating it, too. more ›

An anonymous driver slammed into the Adidas store on Huaihai Middle Road and Ruijin No.1 Road earlier this morning. Shop employees discovered an abandoned motor vehicle lying by the side of the store when they shuffled in at 7am. Thankfully, since the shop was not yet open, nobody was hurt, and while a side column and a billboard suffered some damage, none of the goods inside the store were broken or stolen. The driver, who sneakered off sometime after the accident, was no where to be found. What a heel. Source: Xinmin more ›

• As China shouts its line on Tibet, is anybody listening? [China Media Project] "These numbers actually pale in comparison to coverage in March and April last year, when Chinese media heaped scorn on the 'Dalai clique' and the 'hostile foreign forces' sowing unrest in China after large-scale riots in the region. But last month, even as the CCP was gearing up for the sensitive anniversary of the 1959 uprising, there were half as many articles with 'Tibet' in the headline as there have been so far this month — with days yet to go until the 28th, which the CCP has designated 'Tibetan Serf Emancipation Day'."
• Taiwan’s Former President Goes on Trial for Corruption [NYTimes.com] "Prosecutors have since charged that he stole or took bribes totaling more than $30 million, sometimes in return for political favors involving land deals. His wife, Wu Shu-chen; his son; and his daughter-in-law pleaded guilty last month to money laundering, and Ms. Wu also pleaded guilty to forgery."
• Filthy hospital responsible for deaths of 5 infants [Xinhua] "Five newborn children from north China's Tianjin Municipality died from hospital-acquired infections, and the hospital's sub-standard hygiene conditions and flawed management were to blame, said experts with the Ministry of Health (MOH) Wednesday."

For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo. more ›

Last week we were coasting on Shanghai Metro Line No. 2 when our attention was suddenly seized by this new Adidas ad displayed on the LCD next to the exit. We were so awestruck by the concept and grandeur of the commercial that we momentarily lost all of our cynicism about big corporations pushing merchandise...and almost missed our stop. Then, as we got on the escalator off the Huangpi Lu exist, we noticed the entire wall was plastered with the same "Impossible is Nothing" advert, this time with Zheng Zhi, midfielder and captain of the China soccer team. more ›