Remember that 2008 ad by Citroen featuring a scowling Chairman Mao? This time, yet another carmaker in another country has done it again. In a new ad for its Trezia model, Subaru Italy has used a feminised image of Chairman Mao to sell the car, which promises “a high driving position and superior internal space worthy of a revolution”. Needless to say, the Chinese aren't happy. In fact, they're so unhappy that the potential deal between Subaru and Chery to manufacture the Forrester here may be called off.
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Results tagged “adoftheweek”
Ad of the Week: Subaru pisses off China with image of feminised Mao
Ad of the Week: Reminder from your friendly neighbourhood PSB
Spot any interesting ad in your neighbourhood? Snap a picture and send it to us at info AT shanghaiist DOT com!
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