Results tagged “ads”

We've talked about some of the sillier commercials we've seen on Chinese television, but every now and then, one comes along that actually wows us. This one, by CCTV, is pretty stunning and hopefully will set the bar for tv ads to come. A dollop of ink is dropped into water and transforms into various Chinese painting staples, before moving on to some of the country's achievements and a shot of the Shanghai skyline in watercolor. Cool!

So we get that Google's really keen to gobble a little more market share from its rivals in China, and one of the most ingenious ways they've figured to do so is their free mp3 download service. We applaud that. What we don't applaud is their ads promoting the service, which seems to have taken the DIY ethic of viral videos to mean "crappy flash creations evoking the earlier parts of this millennium." Add that to Chinese history tales and you get G.cn's newest ad rush:

If you watched Super Bowl XLIII in China, you missed out on what is often the best part of the show--the commercials that advertisers pay obscene amounts of money to air during the game. You can see them all and vote for your favorites here.

Shanghai-based wool clothing brand, Hengyuanxiang (恒源祥) has scored yet another epic advertising fail that is destined to be a top case study in the "What Not To Do in Advertising 101" course with this Chinese New Year commercial (aired between 25-31 Jan this year) that promises to rape the eyes and ears of its audience. The company, one of the official sponsors of the Beijing Olympics, unleashed a torrent of (well-deserved) criticism from netizens with its Year of the Goat television commercial last year, igniting a public furore so huge the ad was eventually pulled. Watch this commercial above and then watch last year's commercial at your own risk. You'll find that things have actually improved. We really can't wait to see what's in store for us next year.

   

Advertising Agency: Euro RSCG Life, Shanghai, China

Beginning Jan 1, Mengniu, one of China's leading dairy firms, has launched a new advertising campaign entitled "Happy Niu Year" which is scheduled to run on television, in print and online, all the way through to Feb 9. The word "Niu" is a play on the Chinese word "牛" which means cow (as well as ox and bull) and this year happens to be the Year of the Bull. This is the first major ad campaign by a Chinese dairy company since the melamine scandal struck late last year. The television commercial for this campaign follows after the jump

We pass this billboard (almost) every day, between Shanghaiist headquarters and the gym. For a long time it featured Barack Obama on the cover of the Chinese version of Men's Health. Recently a Twitter user named Shaquille O'Neal has taken the president elect's place. It's an ad for Li Ning basketball shoes, Shaq's brand of choice for a couple years now. (You might remember the real Li Ning from such Olympic opening ceremonies as Beijing 2008.)

   

Advertising Agency: O&M Beijing, China

From Danwei:

This series of spoof Sanlu ads is getting scrubbed from video sharing sites. Here's a copy from Ku6. The country bumpkin voice-over parodies the original ads, saying that Sanlu powder guarantees kidney stones.

Well it was in 1967, anyway. Courtesy of Popsucker, here's a 41-year-old ad from the Rice Council of America that's about as un-PC as you can get.

Via CraigsList: "Young, sexy, flirtations staff required for a new topless bar - Pudong." Curiously, the ad doesn't specify a preferred gender for applicants — go get 'em, guys. (And yes, as far as we know, topless bars are illegal in China.)

One of the things that makes being on the tube during rush hour even more miserable than we had previously imagined possible is the "film" made by Starbucks and Pepsi showing on the subway TV. Titled 晴天日记 (Qingtian riji), the film is about a young man and a young woman, blah blah blah. Of course the film takes place in Shanghai but most of the scenes take place in Starbucks. We think the whole rationale...