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Watch: P&G's London 2012 commercial
This new Procter & Gamble commercial for the London 2012 Olympic Games is full of China scenes and "honors everything that all moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes". Makes you want to go buy all the P&G products you can find hug all the world's moms out there.
Watch: Creepy, racist Superbowl ad by Rep. Peter Hoekstra
Republican Peter Hoekstra who's campaigning for a seat in the US Senate in Michigan has run a creepy, racist Super Bowl ad against his Democratic challenger Debbie Stabenow to insinuate that she's actually working to help the Chinese:
Watch: New Yorkers have no clue what Xinhua's selling
Xinhua News Agency recently blew big money on ads in New York City's Time Square, but apparently people still have no idea what it is they sell.
Video: Tennis star Li Na's new ad for Nike China
"Toronto, Cincinnati, New York, Tokyo, Beijing, Istanbul."
Watch: "I am Li-Ning towards kicking your ass!"
Sportswear brand Li Ning has been making several in roads in the U.S., opening up a flagship store in Portland and signing on several big name sports stars to promote their brand. But where they seem to excel best is, surprisingly, in commercials.
Watch: Liu Xiang sure does have really intense dreams
Goodness knows, we're subjected to enough terrible commercials here in Shanghai - so it's sweet when we find something that's actually pretty cool. This one features Olympic gold medalist and Shanghai sweetheart Liu Xiang in cartoon form, dreaming up a storm, for Nike's aw77 sports line. Found on Chinasmack's new Advertising section.
This Week in Shanghaiist
- After reporting that The Office was on its way to China, we offered you an insight on what you could expect.
- We were rather surprised that the Henan Airline investigation revealed that some 200 airline pilots have fake resumes and flying histories. We were even more surprised that these pilots have been allowed back on the flight deck! No matter, we always preferred trains anyway...
- A rather LARGE can of worms was opened when we featured Morrissey in our ‘Quote of the Day’. He referred to Chinese being a ‘subspecies’, see what fellow readers thought here.
Chinese woman sues theater over boring ads at Aftershock
While Aftershock, the movie about the Tangshan Earthquake of 1976, has been excessively popular, it's also been excessively pumped full of advertising - including 20 minutes of adverts before the movie even started. One woman was so mad, she sued.
Princess Di's death anniversary used to sell underwear in China
Guangdong-based underwear company Jealousy International has been selling their Diana brand of underwear for years now. But to commemorate the anniversary of Princess Diana's death, they rolled out a new ad campaign featuring a half-naked Diana doppleganger playing a cello. Unfortunately, a British citizen was right there to capture it.
Ad of the Day
Sleek, fast car, check. 3G capabilities, check. Attractive people (one male, one female, both not Chinese), check. A clear jingle? Er....
Sexy, superfit D-cup personal fitness trainer wanted
Another day, another ad on City Weekend:
Video: Chinese parkour in a BMW ad
Three things to note about this BMW Mission 3 ad, which has garnered over 2 million clicks so far: It feature parkour (跑酷 pao ku)! While this has become a little old hat in the West, China is experiencing an increasing interest in the "street running" "street acrobatics" semi-sport. We talked briefly about the rise of parkour groups in the country last year. Now that it's in commercials, perhaps it means that parkour's become Mainstream?...
Made in China ad campaign has its faults
As reported over the last week, China's Ministry of Commerce and ad giant DDB have released their previously delayed public relations campaign touting products made in China. The ad, which you can watch here, shows a bunch of consumer goods with the tag line "Made in China with [insert expertise from the rest of the world here]." Paraphrased.
Video: China in ink
We've talked about some of the sillier commercials we've seen on Chinese television, but every now and then, one comes along that actually wows us. This one, by CCTV, is pretty stunning and hopefully will set the bar for tv ads to come. A dollop of ink is dropped into water and transforms into various Chinese painting staples, before moving on to some of the country's achievements and a shot of the Shanghai skyline in watercolor. Cool!
Wednesday WTF: Google MP3 Chinese ads
So we get that Google's really keen to gobble a little more market share from its rivals in China, and one of the most ingenious ways they've figured to do so is their free mp3 download service. We applaud that. What we don't applaud is their ads promoting the service, which seems to have taken the DIY ethic of viral videos to mean "crappy flash creations evoking the earlier parts of this millennium." Add that to Chinese history tales and you get G.cn's newest ad rush:
Hengyuanxiang returns with more horrendous advertising
Shanghai-based wool clothing brand, Hengyuanxiang (恒源祥) has scored yet another epic advertising fail that is destined to be a top case study in the "What Not To Do in Advertising 101" course with this Chinese New Year commercial (aired between 25-31 Jan this year) that promises to rape the eyes and ears of its audience. The company, one of the official sponsors of the Beijing Olympics, unleashed a torrent of (well-deserved) criticism from netizens with its Year of the Goat television commercial last year, igniting a public furore so huge the ad was eventually pulled. Watch this commercial above and then watch last year's commercial at your own risk. You'll find that things have actually improved. We really can't wait to see what's in store for us next year.
Ad Campaign of the Week: Jin Si Ping — Drugs for sufferers of Parkinson's disease
Advertising Agency: Euro RSCG Life, Shanghai, China
Ad Campaign of the Week: Mengniu — Happy "Niu" Year
Beginning Jan 1, Mengniu, one of China's leading dairy firms, has launched a new advertising campaign entitled "Happy Niu Year" which is scheduled to run on television, in print and online, all the way through to Feb 9. The word "Niu" is a play on the Chinese word "牛" which means cow (as well as ox and bull) and this year happens to be the Year of the Bull. This is the first major ad campaign by a Chinese dairy company since the melamine scandal struck late last year. The television commercial for this campaign follows after the jump
Shaq fighting terrorism on Shanghai streets
We pass this billboard (almost) every day, between Shanghaiist headquarters and the gym. For a long time it featured Barack Obama on the cover of the Chinese version of Men's Health. Recently a Twitter user named Shaquille O'Neal has taken the president elect's place. It's an ad for Li Ning basketball shoes, Shaq's brand of choice for a couple years now. (You might remember the real Li Ning from such Olympic opening ceremonies as Beijing 2008.)
"Topless bar staff required" in Shanghai
Via CraigsList: "Young, sexy, flirtations staff required for a new topless bar - Pudong." Curiously, the ad doesn't specify a preferred gender for applicants — go get 'em, guys. (And yes, as far as we know, topless bars are illegal in China.)
Can we just rename our city Starbucks?
One of the things that makes being on the tube during rush hour even more miserable than we had previously imagined possible is the "film" made by Starbucks and Pepsi showing on the subway TV. Titled 晴天日记 (Qingtian riji), the film is about a young man and a young woman, blah blah blah. Of course the film takes place in Shanghai but most of the scenes take place in Starbucks. We think the whole rationale...

