Results tagged “bigmac”

The Wall Street Journal tells us that the QP marks a change in McD's marketing strategy: Rather than trying to localize their food to suit the palettes of the Chinese, they are, with the QP, insisting on the cultural integrity of the product -- almost:

Those who have passed by Jing'an Temple this week have doubtlessly noticed the mighty Whopper swaying in the breeze, ready to fatten up a populace already hip to the featherless chickens of KFC and bottomless troughs of McDonald’s fries. The closed-to the-public opening ceremony of China’s first Burger King was a sight to behold on Monday -- slick industry fat cats (many of them quite large) mingled in the shiny new space, cutting ribbons and espousing the virtues of that fantastic flame-broiled taste. (The media was there, too.)