Results tagged “branding”

Dingle Speaks has a super fun game up for marketing and branding hounds: 100 logos that typical Shanghai expats should be familiar with (in black and white, since color would make it too easy). Can you name them all?

Definitely welcome news to our ears, eyes and headspaces - the televisions streaming constant looping advertisements in the back of Shanghai's taxis are thankfully on the out.

by Jeffrey Wasserstrom

By Sam Jacobs

Well, for one, we guess it gets you the Olympics in Beijing. And loads of infrastructural upgrades. But China was banking on the Olympics for an image makeover, and judging by Futurebrand's 2008 Country Brand Index, the results were at least somewhat encouraging. China placed 56th out of the 78 countries ranked, with 29% of respondents giving the country a "very good" or "excellent" overall rating. It did, however, make the biggest gains in overall brand rating, improving by a full 13%.

Fans of TV show "Mad Men" might like to picture a scene where the boys (and girl) at Sterling Cooper try and come up with a way of selling Baijiu to non-Chinese drinkers.

For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo.

We love this new promotional video for the Beijing Olympics, although Meg in Beijing had this to say:

I really like the athletes working out at the Forbidden City’s gates. Although I think the marksmanship bit is a little creepy.

In this latest pod, Patrick Carr from Current TV takes us from Shenzhen to Shanghai and Beijing, and does a commendable job uncovering China's obsession with brands by looking at how affluent Chinese youth today are choosing to express themselves through fashion, nightlife and sports. Features Phil Dorman of Shanghai-based marketing agency Confucius Says.

The above Coca Cola ad image used in the window of a shop in Bremen, Germany, which features Tibetan monks with the caption "Make it real" has come under the spotlight lately, as Chinese netizens question if the company supports Tibetan independence. From Guardian Unlimited:

First Tibetan exile groups attacked Coca-Cola for sponsoring the Olympic torch relay. Now the soft drink company is under fire from the other side of the political divide - with Chinese nationalists boycotting the brand after a blogger claimed one of its adverts supported Tibetan independence.

Continue reading "Ad of the Week: Coca Cola feat. Tibetan monks"

Sam Flemming, founder of the Internet word-of-mouth research firm CIC Data observes in his latest blog entry that while some of the brands that had used the stars involved in the Edison Chen sex photo scandal as spokespeople were scrambling for help (by calling up his company of course) when the scandal broke out, some netizens were “more interested in the brands in the background of the photos than the people themselves".

While reading up on the latest lawsuits brought against Baidu by the world's top music labels, we were alerted to this old Baidu advertisement that stars Hong Kong funnyman Stephen Chow (周星馳) as Ming Dynasty poet Tang Bohu (唐伯虎). In the 1min 50 sec long spot, Tang Bohu endeavours to charm over a girl with a Caucasian man who says nothing apart from “我知道” (I understand) in all the wrong tones. The Caucasian represents Google, the foreigner that apparently knows nothing about China. And guess who wins over the girl eventually!