A Taiwanese sporting goods brand had the brilliant idea that a crowd of 20 pantless Taiwanese models traipsing through Taipei subways could be a great way to market their "no pants day" campaign. Hmm, seems to have worked well so far. Video after the jump! more ›

This latest courtesy campaign video starring top hosts from media conglomerate SMG reminds us of the courtesy campaigns that we grew up with in Singapore. Don't get us wrong, we do like the idea of a kinder, gentler Shanghai, but there is something about the unrealistic and surreal touch of the whole video that actually made it feel a bit, erm, creepy. A series of shorter clips might have done the trick, whereas a 6 minute vid of people all across the city being kind to each other is, quite simply, an overkill. What do you guys think? (h/t to Shanghai Eye) more ›