Of no surprise to most people, the Baidu scandal has caused the search engine to lose some of its massive lead over Google in the Chinese market. While the company says its taken steps to correct the problems underscored by a CCTV expose, and U.S. investors are confident that Google won't ever win the race in this country, the numbers are still enough to make Baidu sweat a little. Google's share of the local online ad market rose 4.4% to 27.8% from the prior year. Baidu's rise was smaller, at 2.9% during the same period. Meanwhile, 4Q Internet traffic levels shrunk at Baidu, but gained at Google. Source: Bloomberg
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Baidu loses a little of its lead against Google over scandal
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