Forget about snapping up cheap U.S. real estate--Kenneth Huang and his cash-rich Chinese partners are about to make history and change the game for the Cleveland Cavaliers by purchasing a stake in the NBA franchise.
Forget about snapping up cheap U.S. real estate--Kenneth Huang and his cash-rich Chinese partners are about to make history and change the game for the Cleveland Cavaliers by purchasing a stake in the NBA franchise.
The massive NBA marketing machine rumbled through Shanghai last night in the first of three “China Games,” the latter two to be held in Macau beginning tonight. The pre-season game between the Orlando Magic and the Cleveland Cavaliers was held at the Qizhong Sports Stadium in the Min-hang district. Some observations:
The NBA is coming to Shanghai again on October 17. This time the Cleveland Cavaliers, fresh off the worst NBA Finals performance we have ever seen, take on the Orlando Magic. If meaningless preseason hoops is your thing, start booking tickets to Minhang District now. The game is being played way the hell out there at the Shanghai Qizhong Forest Sports City Tennis Center. And for those of you who remember the 2004 Shanghai clash between the Houston Rockets and Sacramento Kings (tickets for which started at US$12) you might be interested to know that tickets for the 2007 version start at US$105. Now, we know the dollar has gotten weaker ... but this seems like a greedy move for a sport and league that should be trying to appeal to the common man. (UPDATE: According to the seating chart, it looks like very few nose-bleed seats were priced at RMB 200, but maybe they are sold out.)
Outspoken (and slightly above average) Cleveland Cavaliers guard Damon Jones made history this week, becoming the first active American NBA player to sign an endorsement deal with a Chinese sports apparel brand. Li Ning, one of China's leading sports brands, signed Jones to a two-year deal, details of which were not disclosed. Jones has worn Li Ning's "Feijia" sneakers for most of this season.