This new Procter & Gamble commercial for the London 2012 Olympic Games is full of China scenes and "honors everything that all moms do to help their children succeed by showcasing the amazing moms behind Olympic athletes". Makes you want to go buy all the P&G products you can find hug all the world's moms out there.
Watch: P&G's London 2012 commercial
Watch: Selling fast food in China
A short documentary set in Shanghai has been selected for several festivals. Named 'Sunshine', the short offers a fleeting glimpse of the relatively young Chinese advertising industry and, perhaps more interestingly, John Benet, a jaded American advertiser seemingly trying to justify his career choice.
Watch: The weird orgasmic blue octopus ads enraging families on the metro
Combining half-naked girls with winks and sexual innuendo is nothing new to advertising, but this week 2345.com took that classic combo one step further. As a result, their sexy ad segments currently screening on Shanghai metro and bus TVs are causing quite a tizzy among parents and less-than-amused passengers.
Watch: 'Use Exercise', a new anti-obesity ad from Nike (UPDATED with new ad featuring Tiger Woods & Liu Xiang!)
Because nobody under 30 in China watches TV anymore, we thought we'd point you towards this new and rather aesthetically pleasing little montage of athletic behaviors from the corporate monolith good people at Nike.
Watch: Steve Jobs impersonator selling tea in Taiwan
What better way to sell tea than have a international icon in your commercials? "Tong Yi Cha" (統一茶) tea company therefore decided to enlist the help of tech guru Steve Jobs to help hawk their wares...er kind of.
Edison Chen: Lynx makes the babes flock to you like bees to honey
Life's not easy if you're Edison Chen (陈冠希), the Hong Kong singer-actor that was embroiled in the Chinese world's biggest sex scandal ever. There are always new sex scandals to fend off, pesky reporters to deal with and people blaming you for other people's divorce.
EF wants you to learn Chinese in Beijing
Well, here's something we didn't know: Education First (EF), better known through their subsidiary English First here in mainland China, is also in the Chinese language business. And they want you to learn the language with them in Beijing. Check out this nice little commercial created for them by the Stockhom-based production house Camp David.
Video: Pepsi's Fight Club-inspired commercial
When Ed Norton came to be interviewed for the short-lived talk show Asia Uncut, he mentioned that even people in the far reaches of Xinjiang recognized him from Fight Club. That's probably why Pepsi decided their latest viral ad should borrow heavily from the movie.
Terrible Ads: Does anyone actually find this sexy?
Watch out, the audio (which is on Youtube - use a VPN should you choose to hear it) is NSFW. This is an ad attributed to Shanghai ad agency Exis, done for Durex. There's nothing to see, really, except explanations of the audio which include "Ingenue," "Lamblike," "Japanese AV Idol" and, most disturbingly, "Sobbingly." Yeesh. Maybe we wouldn't find it so hilarious (and gross) if the girl doing the voices didn't sound so young.
Video: China in ink
We've talked about some of the sillier commercials we've seen on Chinese television, but every now and then, one comes along that actually wows us. This one, by CCTV, is pretty stunning and hopefully will set the bar for tv ads to come. A dollop of ink is dropped into water and transforms into various Chinese painting staples, before moving on to some of the country's achievements and a shot of the Shanghai skyline in watercolor. Cool!
Wednesday WTF: Google MP3 Chinese ads
So we get that Google's really keen to gobble a little more market share from its rivals in China, and one of the most ingenious ways they've figured to do so is their free mp3 download service. We applaud that. What we don't applaud is their ads promoting the service, which seems to have taken the DIY ethic of viral videos to mean "crappy flash creations evoking the earlier parts of this millennium." Add that to Chinese history tales and you get G.cn's newest ad rush:
Friday Fun: Hu Ge's Shoe wars
Hu Ge, the Shanghai unknown who shot to fame after parodying Chen Kaige's The Promise with a story about a steamed bun, seems to have settled in pretty well to his new role as parodyist for hire. Besides coming out with his own 30 minute spoofy action work, he's gotten some commercial requests on the side.
Netizens rip on Mao condom ads
The Germans and their notoriously risque advertisements may have bitten off more than they can chew with Doc Morris Pharmaceuticals' most recent condom ads.
Visual & audio pollution on the out in Shanghai taxis
Definitely welcome news to our ears, eyes and headspaces - the televisions streaming constant looping advertisements in the back of Shanghai's taxis are thankfully on the out.
Driver gets into accident, wants to sue Liu Xiang for endorsing the car
A Chinese businessman is trying to sue hurdling champion Liu Xiang after injuring himself while driving a luxury car the Olympian had endorsed. The Jiangxi resident had collided with a truck and banged his nose on the windscreen when the car's airbags failed to activate. His doctor's bill amounted to almost 1000 RMB. Since he had bought the car because of an advert featuring Liu, the hurdler was obviously responsible. In that vein, we're thinking of suing this guy's mother for offending our sensibilities by producing such a dickwad... it makes about as much sense. Source: Reuters
Hengyuanxiang returns with more horrendous advertising
Shanghai-based wool clothing brand, Hengyuanxiang (恒源祥) has scored yet another epic advertising fail that is destined to be a top case study in the "What Not To Do in Advertising 101" course with this Chinese New Year commercial (aired between 25-31 Jan this year) that promises to rape the eyes and ears of its audience. The company, one of the official sponsors of the Beijing Olympics, unleashed a torrent of (well-deserved) criticism from netizens with its Year of the Goat television commercial last year, igniting a public furore so huge the ad was eventually pulled. Watch this commercial above and then watch last year's commercial at your own risk. You'll find that things have actually improved. We really can't wait to see what's in store for us next year.
Zhuhai Police sexes it up
Zhuhai Police sexes up its own image in a snazzy new television commercial designed to attract more recruits. The ad was produced by the propaganda office of the department.
Shanghai, it's time to eat the donuts
For those planning on hibernating this winter, it just got easier to add those crucial extra layers of fat. Dunkin' Donuts just opened in Shanghai, much to the delight of Marc van der Chijs and probably many other people. SH mag says, "This is supposed to be store number one of one hundred." SH also suggests our city might be in the midst of a "donut war." Aussie brand Donut King opened this month, as well. Our money is on the Americans.
Richard Gere travels to Tibet... in a Fiat Delta
Less than a month after airing this commercial featuring Richard Gere driving the new Fiat Delta from Hollywood to Tibet, Italian automaker Fiat has been forced to withdraw the ad, and issue a statement extending its "apologies to the Government of the People's Republic of China and to the Chinese people". Readers of this blog (a group which no doubt excludes anyone from Fiat or their agency) will be aware that Richard Gere is a vocal proponent of Tibetan autonomy/independence. Earlier this month, when Fiat's Chief Executive Sergio Marchionne first showed the ad to journalists, he was reported to have said in no uncertain terms:
"I obviously like it."Well, apparently, the launch of the Delta was carefully timed to coincide with June 4, so yes, we may be reading too much into all of this, but there's no doubt whoever masterminded this whole campaign is a genius.
Jackie 'the Jockey' Chan
Despite some unfavorable reviews, Jackie Chan is currently riding high on the success of his mega-blockbuster Forbidden Kingdom. As such, many are overlooking his brilliant work currently gracing the international satellite television waves. But no longer. This clip comes from a recent ad campaign by the Hong Kong Travel Association (HKTA), a push to bring more attention to the city hosting the Olympic Games' ever-popular equestrian events that will no doubt help to revitalize the long-dormant talking horse genre (See: Mr. Ed and Hot to Trot).
Super Bowl commercials (now viewable in China)
UPDATE: We're actually having some trouble getting these videos to play here on our Shanghai ADSL connection. Anyone (in China) having any luck? OK, it works when we have our VPN turned on. Try that or maybe a proxy.
Video: Awesome Adidas Olympics ad makes big splash with Chinese folks...literally
Last week we were coasting on Shanghai Metro Line No. 2 when our attention was suddenly seized by this new Adidas ad displayed on the LCD next to the exit. We were so awestruck by the concept and grandeur of the commercial that we momentarily lost all of our cynicism about big corporations pushing merchandise...and almost missed our stop. Then, as we got on the escalator off the Huangpi Lu exist, we noticed the entire wall was plastered with the same "Impossible is Nothing" advert, this time with Zheng Zhi, midfielder and captain of the China soccer team.
Can we just rename our city Starbucks?
One of the things that makes being on the tube during rush hour even more miserable than we had previously imagined possible is the "film" made by Starbucks and Pepsi showing on the subway TV. Titled 晴天日记 (Qingtian riji), the film is about a young man and a young woman, blah blah blah. Of course the film takes place in Shanghai but most of the scenes take place in Starbucks. We think the whole rationale...
"Chelsea Clinton slimming patch" and other drug scares
We told you about the Made-in-China scare that is happening outside of China, but let's take another look at what's happening right here right now. A CCTV program (click link for video in Chinese) has investigated a herbal weight loss patch (美国七点瘦) which its manufacturers claim to have helped Chelsea Clinton shed 12 kilograms in less than a month. Users are instructed to stick the patch to the area of the body where they want to lose weight and then just wait for the patch to miraculously suck the fat out of them through the skin (yes you heard that right).
Death to Love
We know you're probably tired of hearing about Valentine's Day, but we just discovered on mop.com the existence of a group called the "Go Die Club" (死死团), whose members are on a mission to eradicate love, or at least the mawkish, sugar-coated thing that passes for love and romance in a consumerist society such as today's China. All the information and links are on this main page, including a history of this group. Word has it that the name first came about in Japan in relation to some manga. The name then spread from Japan to Taiwan and Hong Kong and finally to the PRC. However, to the best of our understanding it wasn't always an "anti-Valentine's Day" or love type of group. However, in China, that's what they become. Their motto is "death to couples," but read furtehr before you dismiss this as the gripes of fugly people that never get laid.
This Week In -ist: Elsewhere in the Gothamist Network
Texas is thawing, the Northeast is freezing, and a sort of natural order seems almost restored to the Ist-A-Verse. Almost.
It's 'Suntory time' for Tommy Lee Jones
This has nothing to do with Shanghai, or China for that matter. But we can't get enough of these Japanese television commercials for Suntory Boss coffee drink featuring Oscar-winner and Harvard-grad Tommy Lee Jones. Jones has been appearing in Boss ads for a year now, we think, but we first learned of the campaign recently after a friend returned to Shanghai from Japan confused about the billboards he saw all over the place featuring huge, and not particularly flattering, head shots of the craggy-faced Mr. Jones.
Americans are deprived of Wang Wang coffee flavored jellies
We just saw a commercial for Wang Wang coffee-flavored jelly drops (咖啡果冻) that made us pause and think. It featured a Caucasian man speaking Chinese. If you've seen these types of commercials, you probably know that the voices are dubbed over, and that the accented Chinese you're hearing most likely a Chinese person faking a non-Chinese person's accent.
Movie Review: Curiosity Killed the Cat (好奇害死猫)
The basic premise of this film is the love triangle -- married couple and a lover -- that leads to murder. You don't know who does it, and many of the pieces of the puzzle are only filled in via flashback from the point of view of other characters. Of course, if you've seen one of these films you've seen them all -- you know there's going to be a twist in there some where, and the person that you least suspected is going to end up being the bad guy. The problem with Curiosity is that it doesn't try to be anything more than your average, paint-by-the-numbers thriller.

