This eye-catching new Coca-Cola advert was designed not by a team of sexist men in fantastic suits whilst drinking scotch and patronising women, but by a student in Hong Kong. Featuring a Coke bottle being passed between two hands in the shape of the brand's Dynamic Ribbon Device™, the design can now be seen all around Shanghai.
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Results tagged “designs”
Spotted in Shanghai: Stylish new Coke ad created by HK design student
Today's Links: Youku and money, Obama and the Chinese, and Kadeer and some questionable stats
- 'China's YouTube' Pries Path Through Profit Puzzle [PC World] Youku.com, China's leading video sharing Web site, faces a challenge shared by YouTube and other rivals worldwide. The Web site has worked to expand its revenue from video ads, mobile downloads and elsewhere, and it claims a massive audience of 25 million visitors each day. But despite all that, Youku — like YouTube and similar sites worldwide — has yet to become profitable.
- Winning Designs in China: Standing Out to Fit In [Tom Doctoroff] "The Chinese consumer is becoming increasingly modern and internationalized. However, while "egos" and ambitions are huge, the "new generation" is not becoming "individualistic" in the Western sense - i.e., the peoples never define themselves independent of society. The middle class, those who can afford non-essential items, is torn between two impulses. The first is projection of status which leads to a desire to be noticed (in public contexts), aggressive self-expression and experimentation with new modes of style and design. The second, in vivid contrast to the projection, is protection, a fear of sticking out too obviously or challenging existing hierarchies and social restrictions."
- And then there were two: Obama meets the Chinese; transcript of president's speech [Los Angeles Times] "Well, today there was the first meeting of what you might call the G-2, between Beijing and Washington, arguably the two most important capitals in the world. Another one is scheduled in November, when Obama makes his first trip to China. Obama did not mention directly the recent deadly ethnic unrest between Muslim Uighurs and Han Chinese in Xinjiang Province. But he noted that Americans "strongly believe that the religion and culture of all peoples must be respected and protected, and that all people should be free to speak their minds. That includes ethnic and religious minorities in China."
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