Results tagged “dragonfly”

Last month, we highlighted to you a post by Adam Minter of Shanghai Scrap in which he laments over the sorry state of expat advertising after spotting a full page print ad taken up by the Dragonfly spa chain in (what seemed like) every English language magazine in Shanghai. The ad featured a Caucasian man waxing himself with a 'clean' strip while his right hand (what looked rather like a chicken claw) sported multi-coloured nails that were supposed to be a "tribute to the Olympic rings". The campaign became the talk of the town, but not in the way Dragonfly had hoped for. As it turned out, the ad had the effect of freaking out just about everyone in town who saw it (and possibly up north in Beijing too).