When Ed Norton came to be interviewed for the short-lived talk show Asia Uncut, he mentioned that even people in the far reaches of Xinjiang recognized him from Fight Club. That's probably why Pepsi decided their latest viral ad should borrow heavily from the movie.
Video: Pepsi's Fight Club-inspired commercial
Today on Asia Uncut: Edward Norton!
Woah, it's time for another Asia Uncut already? Yes, and not only is this one early in the week, it's also earlier in the day. Arrive at 4pm to start taking advantage of all the free wine and food, and the show will get going at 5pm. Why so soon? Because they needed to fit it in with the celebrity guest's schedule - Edward Norton is in town, but not for very long! To be part of the audience, RSVP with info (@) asiauncut (.) com and head over to Motion Magic Building on Guangzhong Xi Lu, Lane 777, No. 11, near Wanrong Lu ( 多媒体产业园, 广中西路777弄11号近万荣路) tonight.
007 in the 021: I'm Bangde, Zhanmusi Bangde
How big will the Shanghai premiere of Casino Royale be tomorrow night at Shanghai Film Art Center? Well, the stars of the movie will actually be there. And that doesn't happen too often — last month, Edward Norton flew to Beijing for a Painted Veil press conference, but didn't make the trip for the premiere in Shanghai the following day.
Spotted at the Bund: half of Anhui Province ... oh, and Ed Norton
Shanghaiist wasn’t joking when we said yesterday that the city was crowded. Thousands upon thousands (upon thousands) flocked to the Bund last night for ... well, for no apparent reason. There was no display of fireworks -- that happened on the Friday night -- no entertainment, no access to the riverside promenade. Nothing. Just lots of inflatable hammers.

