Results tagged “fail”

Shanghai-based wool clothing brand, Hengyuanxiang (恒源祥) has scored yet another epic advertising fail that is destined to be a top case study in the "What Not To Do in Advertising 101" course with this Chinese New Year commercial (aired between 25-31 Jan this year) that promises to rape the eyes and ears of its audience. The company, one of the official sponsors of the Beijing Olympics, unleashed a torrent of (well-deserved) criticism from netizens with its Year of the Goat television commercial last year, igniting a public furore so huge the ad was eventually pulled. Watch this commercial above and then watch last year's commercial at your own risk. You'll find that things have actually improved. We really can't wait to see what's in store for us next year.

Now that the awe from the Olympic ceremony has subsided, tech boffins have been analyzing the extravaganza with a fine tooth comb. In addition to CGI firework footprints and lip syncing children, Gizmodo has found images of the Windows blue error screen projected onto the roof of the Olympic stadium during Li Ning's torch flight. Whoops!