Results tagged “fiat”

In one of the more bizarre power plays we've heard of in a while, China's Great Wall Motors is accusing Italian car designer Fiat of stealing their business secrets. If you're thinking "wait, isn't it usually the other way around?", you might be interested to know that Fiat had sued GWM two years ago for copying the design of a previous car, suspiciously named the "Panda" (we know, national heritage). The Chinese manufacturer claims that after their faux-Panda was banned in Italy, Fiat illegally infiltrated their engineering center with the purpose of stealing GWM's secrets. Although the attorney for GWM has deigned to specify exactly what secrets were stolen, we have a funny feeling they were more knock offs. After all, they're only asking for 100,000 RMB in reparations, which is suspicious in itself.

Less than a month after airing this commercial featuring Richard Gere driving the new Fiat Delta from Hollywood to Tibet, Italian automaker Fiat has been forced to withdraw the ad, and issue a statement extending its "apologies to the Government of the People's Republic of China and to the Chinese people". Readers of this blog (a group which no doubt excludes anyone from Fiat or their agency) will be aware that Richard Gere is a vocal proponent of Tibetan autonomy/independence. Earlier this month, when Fiat's Chief Executive Sergio Marchionne first showed the ad to journalists, he was reported to have said in no uncertain terms:

"I obviously like it."

Well, apparently, the launch of the Delta was carefully timed to coincide with June 4, so yes, we may be reading too much into all of this, but there's no doubt whoever masterminded this whole campaign is a genius.