When Ed Norton came to be interviewed for the short-lived talk show Asia Uncut, he mentioned that even people in the far reaches of Xinjiang recognized him from Fight Club. That's probably why Pepsi decided their latest viral ad should borrow heavily from the movie.
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Video: Pepsi's Fight Club-inspired commercial
New York City Deli and Mealbay
A couple scoops on the local dining scene from SH mag's Jarrett Wrisley, one scoop that looks more promising than the other.
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