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Results tagged “happyfarm”

Social media in China primer

View more documents from Mindy Zhang.
As we spend a lot of time on the internet in China, we often find ourselves thinking about social media and the increasing role it plays in China's youth culture. With social media games like Happy Farm taking over the web and millions flocking to popular websites like kaixin on a daily basis, it's an understatement to say that China's social media represents a revolution in the way the internet is used. But as much as we read about it, it's hard to say that we know anything definitively about it.For all of us struggling to wrap our minds around China's burgeoning internet, here's a nice primer powerpoint presentation by Mindy Zhang, a junior at Wharton (via Thomas Crampton). It's got the same appeal as the internet: easy to understand, easy to use, and informative without being overwhelming. We hope she got an A! more ›

Top ten social games of the year in China

Top ten social games of the year in China

China spends a significant amount of its online time gaming: each and every of the many internet cafes around the country are filled around the clock with gamers desperately clicking their mice at fantastical MMORPG opponents, or mashing their keyboards in an attempt to master the latest Dance Dance Revolution spin off. But some games are more popular than others, especially the ones that have spawned from social media sites: pretty much everyone in China either plays Happy Farm (or has a Happy Farm in reality), or knows about it. But what other games have become popular over the past year? more ›

Happy farms not so happy

If you've ever seen someone playing kaixin's Happy Farm (快乐农场), you've probably wondered to yourself how it got so preposterously named. From the intense clicking, sweating and furrowed brows of habitual "farmers," it would seem that playing happy farm is about as happy as a heroin addict searching for a fix. Besides the usual bouts of anxiety and paranoia over e-crops being stolen or malnourished, it seems that happy farm can also lead to losing your job, breaking up with your significant other, or even aborting your baby. Head over to chinaSMACK for a great translation of many, many more problems wrought from e-farming. Maybe people should get out more, but we'd recommend starting slow: perhaps Happy Farm in Reality? more ›

Happy Farm...in reality?

Happy Farm...in reality?

It seems to be a recurrent theme in Chinese history that farming and happiness are linked. The ancient Poet Tao Qian wrote of the idyllic beauty of picking chrysanthemums and gazing towards the southern hills; everyone from politicians to students were "sent down" to the countryside to promote re-education in the ways of the land; and these days, you can even farm on Kaixin to ease the pain of your technology-ridden soul. more ›

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