Results tagged “internationalmedia”

It's possible that you haven't heard about China's recent huge, ambitious, expensive, and sometimes bizarre push to expand its media influence abroad--then again, maybe not. Either way, Beijing is at it again, as Media reports that China is preparing to launch an international advertising campaign designed to repair the image of Chinese-made goods abroad:

A Wenzhou businessman has bought out Yorkshire-based not-for-profit satellite television channel Propeller and will soon begin using the channel to broadcast programs promoting China and Chinese culture in Europe, according to China Daily.

Shoppers in supermarkets across Europe will soon get the rare "treat" of watching short broadcasts from Xinhua while picking out their groceries.

The Boston Globe? Hanging on by a thread.