As Maura Elizabeth Cunningham and Jeffrey N. Wasserstrom mention in Yale Global, Chinese officials have been disappointed by the lack of foreigner interest in the World Expo. While foreign media outlets have done their part to talk about and promote the event, very few foreigners are actually coming. Then again, this may just be because, "more than any city in the world, Shanghai already resembles a futuristic fairground even when no circus is in town," making this age's World's Fair redundant.
China Beat: China's just realized the Expo is not as eye-catching as the Olympics
China poised to launch international advertising campaign
It's possible that you haven't heard about China's recent huge, ambitious, expensive, and sometimes bizarre push to expand its media influence abroad--then again, maybe not. Either way, Beijing is at it again, as Media reports that China is preparing to launch an international advertising campaign designed to repair the image of Chinese-made goods abroad:
Wenzhou businessman acquires UK TV station
A Wenzhou businessman has bought out Yorkshire-based not-for-profit satellite television channel Propeller and will soon begin using the channel to broadcast programs promoting China and Chinese culture in Europe, according to China Daily.
Xinhua to broadcast in European grocery stores
Shoppers in supermarkets across Europe will soon get the rare "treat" of watching short broadcasts from Xinhua while picking out their groceries.

