Results tagged “jwt”

The organizers behind the 6th Li Yue Long Men Young Creatives Competition (鲤跃龙门亲年创意人列赛) have a surefire way of enticing young, creative talent into the big 4A agencies such as BBDO and JWT: appeal to the better, hornier side of their nature.

We were sifting through the drink section at our neighboring Family Mart when we came across a familiar sight from back home in the States sitting amongst the other cold beverages: a tall, slender, blue and silver can of Red Bull. For as long as we can remember, the popular energy drink was always available here in China but only in a squat gold can. Moreover, it always tasted vastly different than the Red Bull we used to get us through plenty a hazy night back in the day.

Nationalism has made its way into Olympic advertising as as this new television commercial by Chinese sports brand Anta shows. JWT Shanghai (part of the WPP Group) conceptualised the ad for Anta, saying it was "inspired by Chinese people’s response to the earthquake". Said the China chief executive of the agency, Tom Doctoroff:

“We decided to extend the brand message from individual glory to national glory, encouraging everyone in China to stand tall through these obstacles.”