Resonance China points out a fun little graphic, apparently from Ogilvy's China social media team, demonstrating the typical users for five of China's most active social networks.
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As we spend a lot of time on the internet in China, we often find ourselves thinking about social media and the increasing role it plays in China's youth culture. With social media games like Happy Farm taking over the web and millions flocking to popular websites like kaixin on a daily basis, it's an understatement to say that China's social media represents a revolution in the way the internet is used. But as much as we read about it, it's hard to say that we know anything definitively about it.For all of us struggling to wrap our minds around China's burgeoning internet, here's a nice primer powerpoint presentation by Mindy Zhang, a junior at Wharton (via Thomas Crampton). It's got the same appeal as the internet: easy to understand, easy to use, and informative without being overwhelming. We hope she got an A!
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Results tagged “kaixin”
China's top 5 social network personalities
Foursquare is back! Check-in and become the Mayor of the Pearl Tower
In an interesting turn of events, Foursquare, the location based social networking system, has been de-listed as a banned site in China thanks to a partnership with China Daily USA. You may remember the popular service was quickly shutdown after waves of check-ins and sensitive comments at Tiananmen Square on June 4th.
Social media in China primer
View more documents from Mindy Zhang.
Happy farms not so happy
If you've ever seen someone playing kaixin's Happy Farm (快乐农场), you've probably wondered to yourself how it got so preposterously named. From the intense clicking, sweating and furrowed brows of habitual "farmers," it would seem that playing happy farm is about as happy as a heroin addict searching for a fix. Besides the usual bouts of anxiety and paranoia over e-crops being stolen or malnourished, it seems that happy farm can also lead to losing your job, breaking up with your significant other, or even aborting your baby. Head over to chinaSMACK for a great translation of many, many more problems wrought from e-farming. Maybe people should get out more, but we'd recommend starting slow: perhaps Happy Farm in Reality?
Happy Farm...in reality?
It seems to be a recurrent theme in Chinese history that farming and happiness are linked. The ancient Poet Tao Qian wrote of the idyllic beauty of picking chrysanthemums and gazing towards the southern hills; everyone from politicians to students were "sent down" to the countryside to promote re-education in the ways of the land; and these days, you can even farm on Kaixin to ease the pain of your technology-ridden soul.
The China social network clone war
In the not-quite-so-distant future in a universe not so far away, a war has begun. Well actually, it's not surprising that in a country renowned for reverse engineering and manufacturing knock-off handbags that a war has begun for the hearts and clicks of netizens throughout China.
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