Online rumors are claiming that Mao Zedong may not have been the author behind the little red book. The Communist handbook may have actually been written by Mao's secretary Hu Qiaomu and other individuals, reports The Independent: "It is rumoured that two reports detailing the ghostwriters' activities were filed with the Central Committee in 1993 and in 1995. So vocal have the sceptics become that a website, which is affiliated to the People's Daily newspaper, ran a statement denying the rumours, quoting a spokesman from China's ideological heavyweights - the Party Literature Research Centre, the Party History Research Centre and the Party School of the Central Committee of Communist Party of China. The spokesman said Mr Hu had spoken on many occasions of how Mao would help him edit the articles and how he had learnt his poetic style from the Chairman."
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Did you know that in some matrixes, blogger Han Han is more popular than actress Zhang Ziyi? And that he's now appearing for billboards for clothing site Vancl? Being an internet celebrity is great! So how do you become one? Little Red Book has broken the steps down, with certain internet celeb examples: Brother Sharp, Furong Jie Jie and Soccer baby Xinyu Zhang. more ›

Littleredbook.cn is a promising new blog from Shanghai-based ad agency bloodyamazing. Their mission: "Our mission is to make the world of advertising & creative in China more accessible to companies outside the Middle Kingdom. You'll find here the most relevant information for researching and eventually launching your own China campaigns." more ›