Results tagged “mattlauer”

NBC's US$1 billion deal to become America's official Olympic media for the Beijing 2008 Games was part of a record breaking $2.3 billion deal that included the the 2004 Summer Olympics ($793m) and the 2006 Winter Games ($613m). In what they've called the single most ambitious media project in history, NBC has sent the largest media contingent of about 3,000 to produce a whopping 3,600 hours of coverage. While we were in Beijing last week, we were fortunate enough to catch sight of Matt Lauer, Meredith Vieira and Al Roker of The Today Show which broadcasts live from their open air studio on the Olympic Green. This marks the sixth Olympics that the show has travelled to and every evening here at 7pm, the studio attracts an enthusiastic crowd of (mostly) Americans waving flags and banners hoping to say hi to friends and family just waking up back home.

Our friends in New York told us that Matt Lauer of Today (that's an American morning television "news" show for those of you who don't have an illegal satellite television hook-up from the Philippines) was broadcasting live from somewhere on the Bund earlier this week. It was part of a special series called "Where in the world is Matt Lauer?," which he has been doing every year since like forever, it seems. We realize that many of our non-American readers may be asking "Who in the hell is Matt Lauer?" right now, so we will stop here. (Here's another video clip.)