Results tagged “mengniu”

Ad Campaign of the Week: Mengniu — Happy "Niu" Year

Beginning Jan 1, Mengniu, one of China's leading dairy firms, has launched a new advertising campaign entitled "Happy Niu Year" which is scheduled to run on television, in print and online, all the way through to Feb 9. The word "Niu" is a play on the Chinese word "牛" which means cow (as well as ox and bull) and this year happens to be the Year of the Bull. This is the first major ad campaign by a Chinese dairy company since the melamine scandal struck late last year. The television commercial for this campaign follows after the jump

Just when Mengniu's CEO is telling everyone that almost everything is back to normal, two gorillas are suspected of becoming the latest victims of tainted milk. Reuters Newswires quoted a Hangzhou newspaper, reporting that the gorillas, both from Hangzhou Wildlife World in eastern Zhejiang province and aged one and three, had been diagnosed with crystallisation in their urine:

Both had been fed with milk powder made by Sanlu Group, at the heart of the scandal in which four infants have died and thousands have fallen sick with kidney stones.

Okay, stop drinking milk now, all of you, or anything that has any form of dairy content in it — unless it comes from some foreign brand. While four babies have already died from Sanlu's tainted milk powder, and over 6,000 remain sick (including over 150 critically ill), the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has now announced that liquid milk sold by three top Chinese producers has also been found to be tainted with melamine. From AP:

A report posted on the agency's Web site said test results show nearly 10 per cent of samples taken from Mengniu Dairy Group and Yili Industrial Group - China's two largest dairy companies - contained up to 8.4 milligrammes of melamine per kilogramme.

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