From Shanghai Scrap comes a very interesting article about the NFL's attempts to break into China. Most Americans don't understand that the entire rest of the world doesn't understand something as quintessentially American as football. But if you think about it, how would you translate something as esoteric as the "Wildcat" offense to a Chinese audience? These are the sort of questions that NFL China has to grapple with in their attempts to build up public interest in the sport on the mainland.
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Results tagged “mondaynightfootball”
NFL China: Lost and found in translation
A note to the dozens of NFL fans who might read this
Forgive us, but we enjoy watching a game of American football every now and then (yes, even after that ugly display in London). Last year, we got in the habit of watching the NFL's Sunday and Monday night games on Monday and Tuesday morning here in Shanghai while we answered emails, fed the dogs and did other important things (we watched on ESPN Asia via our Filipino satellite system). Right now, for example, we'd be...
This Week In -ist: Elsewhere in the Gothamist Network
-Bostonist discussed two big state issues-- what sort of math constitutes a marriage and what kind of alcohol can be sold in most grocery stores. And the politically minded Curt Schilling went on "Jeopardy!".
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