Since we told you about the MSN (L) China campaign yesterday, the mainstream media in China has lapped it all up. Shanghai's Dragon TV today claimed a whopping 5 million MSN users. And just as you're wondering where the hell they plucked that figure from, Xinhua today quoted a paltry 2.3 million MSN Messenger users, and even has a very authoritative source to back that up:

MSN China spokesman Feng Guangshun released the figure on Thursday. Many more people have opened their MSN accounts to find a message which asked them to add the "red heart" and "China" in front of their signatures. more ›

Jianshuo notes a similar flower bloom on MSN in 2004 and observes:

I just want to share with my friends on this blog about the reality, or to be more exact, about the reaction/perception of what happened in London and Paris. People may evaluate about the result of the protest. It is the time to find a way to communicate a message that is acceptable by the Chinese people. I heard a lot of criticism about the perception, but I only see "different", not right or wrong.