Nice work by the awesome guys from NeochaEDGE in collaboration with Absolut Vodka. Reminds us of this other video:
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• YES! YES! Testing has started for the Metro Line 2 extensions that would connect our lil' green rail to both the Hongqiao and Pudong Int'l Airports. Sure, getting there will take a crap load of time if you're riding the subway, but we are still ecstatic for the option! [Shanghai Daily]
• Want to know what the right price is for ayis, drivers, visas and housing? eChinacities breaks it down for you. [eChinacities]
• Youth consultancy Neocha opens up their doors and lets you take an intimate peek at their studio in Shanghai, apparently often described as one of the "most eclectic and random" work spaces in the city. [Neocha]

NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China. Beyond the website, NeochaEDGE is also a full-service idea and execution house passionate about helping clients understand, engage, and co-create with Chinese creative communities, trendsetters, and youth culture opinion leaders. Today they introduce us to five animations that caught their eye in 2009. more ›

Music lovers can get their weekend started early tonight with three great events going on around the city. more ›

Before we get on with this weekend's live music preview (and there's plenty going on by the way), here's a quick round-up of some recent music news we thought we'd share with you. more ›

Neocha, a social networking site dedicated to 'connecting China's creative communites', has just released the fifth edition of their webzine Blow Up. The 'zine, a flash-enabled interactive venture, operates under only one tenet: that the webzine can only be composed of "100% original creative works put together specifically for Blow Up". more ›

Neocha's Sean Leow drops knowledge on asiascoutnetwork.com: "[T]here is a scene of more pure or underground hip-hop in Shanghai that stays true to the original style and sound of hip-hop, which was started in the Bronx during the 1970s. Additionally, there is a related genre of what can be called Chinese hip-hop ('嘻哈' in Chinese) which exists in between and overlaps with both the commercial 'pop-rap' and underground hip-hop genres." [Source] more ›

Danwei points us to this new song by Beijing band DEFY, entitled "I don't watch CCTV" [the song is embedded after the jump because we couldn't turn off the auto-play]. Here's some of the lyrics:

I don't watch CCTV more ›

UPDATE: Following the launch of NEXT 2.0, this entry now has the new player embedded below. more ›