Results tagged “ruichenggang”

CCTV-9 news anchor Rui Chenggang should be happy now. Finally, a store that serves not just coffee but traditional Chinese beverages like tea too! After all, Rui was the wonderful guy who sparked it all off with a post on his blog which said that having a Starbucks in the Forbidden City, "is not globalising, but trampling Chinese culture". The coffee chain is "a symbol of low-end US food culture presence" which "undermines the Forbidden City's solemnity' and is 'an insult to Chinese civilisation". His vitriol attracted half a million hits within two days, and eventually led to the ousting of Starbucks from the Forbidden City.

Photo by Anton Berkovich.

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Even though we've long put our public relations days behind us, we can't help but think what a day in the life of a PR executive at Starbucks must be like. They must all have been working overtime lately with the Seattle-based coffee company hitting the headlines like crazy lately. First it was the landmark victory against Shanghai Xingbake, then there was the trans fat issue.