Just as the rest of the world is getting swept away in a social networking frenzy, googling for keywords such as "Badoo", "Facebook", "Ebuddy", "Hi5" and even "Second Life", Chinese googlers it seems are a completely different species. In 2007, four out of the top ten keywords among Chinese googlers were wealth-related, searching for keywords such as "stock", "China Merchants Bank", "Industrial and Commercial Bank of China" and "China Construction Bank". Bank of China is conspicuously absent from the list!
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