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Shanghaiist is a website about Shanghai, China. More

Managing Editor: Dan Washburn
Editor: Kenneth Tan
Publisher: Gothamist

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Entries from Shanghaiist tagged with 'speedo'

August 31, 2008

For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo. Adidas Adidas reportedly shelled out 70 million euros to be an official Olympic sponsor. Adidas gear was also all over Olympians, great for television exposure. But aside from shoes and uniforms, Adidas......

Continue Reading "Olympic marketing: How did sportswear brands do?"

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