Results tagged “sportsmarketing”

If you watched Super Bowl XLIII in China, you missed out on what is often the best part of the show--the commercials that advertisers pay obscene amounts of money to air during the game. You can see them all and vote for your favorites here.

Michael Phelps (菲尔普斯) has signed the biggest ever endorsement contract for a Western celebrity in China, claims DMG Entertainment group, the agency that reportedly signed him to a seven-figure deal with Mazda.