Sportswear brand Li Ning has been making several in roads in the U.S., opening up a flagship store in Portland and signing on several big name sports stars to promote their brand. But where they seem to excel best is, surprisingly, in commercials. more ›

In what could be its biggest get yet, China's leading sportswear brand, Li Ning, signed NBA rookie Evan Turner to an endorsement deal Monday. Turner, the 2010 NCAA National Player of the Year, was selected second overall in the draft by the Philadelphia 76ers. Li Ning already has bigger NBA names in Shaquille O'Neal and Baron Davis, but both were signed when they were well past their prime. more ›

Chinese sports brand up-and-comer Li Ning has opened its first store outside of the country, though it didn't go far. The newest themed flagship shop will be in Singapore's ION Orchard Mall. The theme: badminton paradise, which will focus on the sport's equipment and maintenance. According to Li Ning CFO Nicholas Chong, "Badminton is a popular, prevalent and influential sport in Southeast Asia, including Singapore, Indonesia, and Malaysia. Expansion into this market not only shows our determination to become the sports brand synonymous with badminton, it also lays a solid foundation for the group's expansion into overseas markets." Considering how badminton players tend to appear on billboards here with the same badassedness as basketball and football players in the U.S., we guess that's not a bad strategy to hedge on after all. Source: Brand Republic more ›

For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo. more ›