“Asia is a market we have never really cracked. They don’t think they smell, but people everywhere smell” - Russell Taylor, Unilever - Whilst the UK currently leads the rest of the world in deodorant spending at around 125RMB per person annually, China's average is 0RMB with only 7 per cent of all of Asia reckoned to be using BO basher. It's no surprise then that Unilever (the people who make Axe / Lynx, Sure,......