At least, that's what the Swedish fashion retailer would like you to think, given the massive party it threw last night at the Pudong Science and Technology Museum, which included a brief appearance by Aussie pop queen Kylie Minogue. It's clear that expansion into Asia, specifically China, is high on H&M's priority list, so their media machine can be forgiven for grand pronouncements like "Asia is about to change" that show up in our local rags.
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H&M wants to change Asia one party at a time
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