Sam Flemming, founder of the Internet word-of-mouth research firm CIC Data observes in his latest blog entry that while some of the brands that had used the stars involved in the Edison Chen sex photo scandal as spokespeople were scrambling for help (by calling up his company of course) when the scandal broke out, some netizens were “more interested in the brands in the background of the photos than the people themselves".
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Lifestyles of the rich and famous and how it affects your brand
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