Despite having an audience here in China that makes up half of its international player base, Blizzard Inc. has had little luck getting its popular expansion of the World of Warcraft franchise onto Chinese shores... until now! That's right, Chinese WoW players, you can now FINALLY play the Wrath of the Lich King expansion - almost two years after it first came out everywhere else. more ›

According to a statement released by Netease earlier today, the General Administration of Press and Publication has suspended government approval for their operating World of Warcraft. As if WoW players didn't have enough problems earlier this year, the GAPP cited “gross violations of regulations” as the reason behind suspending NetEase’s operating rights to the massively popular online game. more ›

So China has finally lifted the World of Warcraft blackout, no doubt to the joy of both Blizzard and its four-plus-million Chinese fans. Betcha didn't know that half the WoW players in the world are from this country! more ›

• “Zhejiang University Girl” Exposed By Human Flesh Search [Chinasmack] "On the evening of April 11th, through the human flesh search of netizens, the person who concocted “Zhejiang University Girl” came forward to apologize. The netizen passing as Zhejiang University Girl is “河谷渔风” ["He Gu Yu Feng"], from Jinhua in Zhejiang province, a male, born 1976 December 17. He admitted “Zhejiang University Girl” was fabricated. Reporters contacted and interviewed “河谷渔风”. “Writing this post was simply a fenqing vent. In the beginning it was posted on Tianya, there was no intention to target Zhejiang University, and even less to point at Professor Zheng Qiang.”"
• After Olympics, national spirit soars while human rights lag [USATODAY] "Not everyone agrees the billions spent on hosting the Summer Games was worthwhile. "I hoped the Olympic Games could improve my life, but they only brought disaster," says Zhang Wei, whose home was demolished in 2006 to make way for an Olympic makeover project just south of Tiananmen Square. She applied for a permit to protest but instead was sent to detention for a month. "The police told me it was because I told the truth about the demolition of my property to journalists," she says."
• Will Ditching The9 Help World Of Warcraft Get Past Chinese Censors? [Business Insider] "Starting in June, NetEase (NTES) will get exclusive operating rights to run the game in mainland China, replacing Blizzard's longtime partner The9 (NCTY), according to reports in Chinese media. Hopefully a new partner will help Blizzard through what's been a difficult period in its relations with the Chinese government. Blizz's latest Warcraft expansion, Wrath of the Lich King, still isn't on sale in China."

CCTV 9 reports on a newly opened Beijing restaurant that is inspired by the super popular online game World of Warcraft. You can see both the clip and the transcript of the report online. We checked out the Dianping reviews, which didn't take us very long since there are only 3 (2 ho-hum, one positive). We've never played the game ourselves but have witnessed enough zombied kids playing at Internet cafes to recognize its power. Perhaps this restaurant owner is getting a headstart on the rest of the online gaming business bandwagon. According to China Tech News, Changzhou in neighboring Jiangsu province will be the home of world's first online game theme park, the Universal Digital Carnival Valley. WoW. more ›