Okay, so we already knew propaganda birthday bonanza film Founding of a Party has been using pretty shady means to push box office numbers up (via delaying Transformers, making attendance mandatory, etc etc) but who knew they’d stoop to this? Circulating on weibo are photos showing the process whereby tickets to other movies are being sold as Founding of a Party, then simply manually changed to whatever movie the person wants to see. Here’s the CDT translation:
No matter what movie you will be watching, you’ll only get tickets for Beginning of the Great Revival, and all your tickets will be later modified manually into the ones you actually want. In this way, the records will show Beginning of the Great Revival instead-this is called “stealing the box office.” There are pictures to prove it!
Founding of a Party is shooting for a record-breaking box office of 800 million yuan. While it’s probably impossible at this point to know the actual box office figures, it looks like they’re sitting at somewhere around half that, even with all the cheating.
Sadly, most of the comments on Weibo are something to the tune of “Just let them steal the box office. The sooner they reach their quota, the sooner we see Transformers 3!”
Speaking of Transformers 3, the Party film is now facing Michael Bay’s looming, box office crushing release next week. I wonder if hundreds of thousands of party members will be instructed to see the film a second time this weekend? Because really guys, you can’t fully appreciate the intricacies of plot the first time.